Content and advice
Whether you want web content, blog copy, social media content or good old printed copy for promotional material, press releases or white papers, I do the research and can come up with the right words for your audience.
I can also advise on marketing strategy. How to reach out to potential clients and keep your brand in their heads with innovative content.
As well as content, I offer website planning and will work alongside your web designer – or put you in touch with a trusted colleague – to make your website a reflection of your business, achieve high rankings using SEO and quality content, and optimise the user experience.
Blogging is a great way to attract attention and be seen as an expert – post on your website as well as on social media. I can help you plan a blogging schedule and then write carefully researched blogs that put your website higher up the search rankings and enhance your business profile.
White papers and press releases
Comprehensive and well-researched white papers can form the basis for spin-off content, saving time and money.
A quality press release that has been cleverly targeted can buy valuable publicity for your business.
A carefully written and well-designed leaflet or brochure can grab a potential client’s attention. If you want to make direct contact with your audience, I can write leaflets, brochures and even books and e-books for you, working alongside designers and printers to get the best product.
If you know you need an online presence but don’t know where to start, I can discuss what would work best for your business and come up with a plan of how to reach out to potential clients and keep your brand in their heads with innovative content. Whether it’s a social media strategy, plan for posting blogs or articles, or for cold calling, I can help you implement an effective strategy.
Client communications templates
Plan communications with clients and automate your processes with a CRM system. I can help you plan and schedule the emails that you send and write effective email templates that engage clients and build your relationship with them.
Magazines and newsletters
Contributor articles in trade magazines and local press can be a great way to promote your business to a targeted audience.
“Helen is a very experienced copywriter, who went through my website with a fine tooth comb to make sure that every i was dotted and every t crossed. She is very professional and her warm, friendly style make her extremely easy to work with. I would highly recommend Helen.”
“I’ve worked with Helen since she began freelancing. Helen can pick up any topic and add a bit of sparkle to it, she writes in a clear and compelling way. She also has eagle eyes if you need proofing and editing assistance. I wouldn’t hesitate to recommend Helen to anyone who needs support with their marketing content – both traditional print and digital formats.”
"Helen has been blogging for me for a couple of years now. She has really taken the time to get to know my business and what my clients want. These days I can just give Helen a title and a video link and I get a beautifully written, thoroughly checked blog that is sending clients to my website and subscribing to videos."
"We got some great feedback from my manager who used the phrases ‘genius’ and ‘love this’ in her comments on your work."
"After our initial conversations, I felt reassured that the job was in excellent hands and that it would be done to a great standard and on time. So grateful for your flexibility and brilliant eye for detail."