Weller Designs is a landscape architecture and planning consultancy specialising in golf courses. I have been their communications consultant since 2016. In that time we have reviewed the website, run social media campaigns and designed and printed a leaflet targeting landowners.
Weller Designs is shifting direction into recreational spaces and a new website is under discussion. I managed a recent trade show stand, providing a new landing page, marketing materials and display items as well as being on-hand during the show. The show resulted in several leads for new business as well as collaborations.
Blue Hat Teambuilding
Blue Hat Teambuilding specialise in high-quality corporate teambuilding events. When they asked my colleague at Ethos Metrics for Pay-Per-Click ads, it became clear that their website needed updating so that potential customers found what they were looking for.
I was asked to re-write several pages including the homepage, the Why Us? page, locations pages for SEO and events pages. Alongside the PPC ads, the new website has been successful in attracting more visitors each month.
Feeling Italy is a Sorrento-based holiday rental company with the UK as its main client base. They advertise through Airbnb and their own website.
I have written several villa descriptions for the company, with the brief to enthuse, Italian-style, about the beautiful scenery and luxurious accommodation – not a difficult job! I have also written holiday experience descriptions and a series of emails for the company’s CRM system.
Asthma UK is a charity funding research into asthma and supporting those who live with the condition.
In 2018 I was asked to write pages on the stages of diagnosis of asthma in children for the charity’s website. These pages were aimed at supporting parents and carers. It was important that the tone was reassuring and that information was set out clearly and could be understood quickly. All research sources are cited and available on request and this was also part of my brief.
I have since worked with the charity on several projects which I find particularly rewarding.